The Result
A simple website allows to be more creative on the layout and it made me realise there are many interesting things to discover between the realm of children’s books and the digital world. Within the given time frame the animations remain quite simple but it gave me ideas on how to further integrate the two of them.

Concerning the final result, I tested the desirability on 15 users. I quickly showed them the homepage and subsequently asked them to choose between a set of words, they mainly responded the website to be imaginative and young. A sign that the mission seems succeeded!
A desirability test on 15 users
Step 1: content analysis of the current website
The SLPJ’s website contains a lot of sections, of which the information on the event is only one section (see screenshot below). There are several things to notice:
• The dates of the (next/previous) event are not visible.
• There is no clear statement of the purpose of the event.
• The section labels include a lot of jargon.
• The images show writers and books, which is logic, but no children, teachers or families are included.
Step 2:  moodboard and style tile
The aim of my project was therefore to revitalize the original mission of the event: to inspire and to promote the realm of children’s books. In the same time it should not become a kids’ site and remain appealing to a professional audience. To start with, I created a moodboard to visualize what I imagined to be core values for the event: imaginative, colorful, soothing and qualitative.
Moodboard - inspiration for the design
Inspired by the moodboard I decided to go for a classic style, inspired by the tradition of print, adding newly created illustrations. For now I drew them myself, inspired by some of the pictures of the moodboard, but I imagined it could be different illustrators taking a turn each year. I kept the bright red that is currently the event’s logo and added soothing pastel colors to contrast.
Style tile for the responsive website
Step 3: responsive screens
Designing for mobile first, I designed the following templates: the home screen, section screen (‘Meet an author’), an individual content page (‘Author profile’), the burger menu, and finally the page containing practical information about the event.
Mixing a sober and classic style with the illustrations, I wanted the site to appeal to any person attracted by children’s books - as the site looks a bit like a book, too.

After the mobile screens I translated the site into a simple desktop layout:
The desktop design gave the possibility to work a bit more with the little illustrations and animate them.
The Mission
The Event
The Salon du Livre et de la Presse Jeunese is an annual event that takes place just next to Paris. It’s the main event of the children’s book sector in France and very well known amongst the in-crowd. It hosts a very large audience, reaching from high brow editors, authors to teachers and librarians and ultimately: children.
The current event website uses a lot of insider jargon and is not clear at all for someone who is not familiar with the usual organisation of the even (like me, just a few months ago).
Therefore, the goal of this mission was:
Create a responsive event website that truly engages the broad audience of the children’s book fair
This is an entirely self-run project that lead to a fully functional design proposal.
“How can we engage a broader audience for the
France’s biggest children’s book fair?”
February 2020 - 1 week
Salon du Livre et de la Presse Jeunesse
AN EVENT SITE PROPOSAL
Responsive webdesign - illustrations
Website, design, content & illustrations
© Julia Fortuin - all rights reserved
Julia Fortuin
The Result
A simple website allows to be more creative on the layout and it made me realise there are many interesting things to discover between the realm of children’s books and the digital world. Within the given time frame the animations remain quite simple but it gave me ideas on how to further integrate the two of them.

Concerning the final result, I tested the desirability on 15 users. I quickly showed them the homepage and subsequently asked them to choose between a set of words, they mainly responded the website to be imaginative and young. A sign that the mission seems succeeded!
Step 1: content analysis of the current website
The SLPJ’s website contains a lot of sections, of which the information on the event is only one section (see screenshot below). There are several things to notice:
• The dates of the (next/previous) event are not visible.
• There is no clear statement of the purpose of the event.
• The section labels include a lot of jargon.
• The images show writers and books, which is logic, but no children, teachers or families are included.
Step 2:  moodboard and style tile
The aim of my project was therefore to revitalize the original mission of the event: to inspire and to promote the realm of children’s books. In the same time it should not become a kids’ site and remain appealing to a professional audience. To start with, I created a moodboard to visualize what I imagined to be core values for the event: imaginative, colorful, soothing and qualitative.
Moodboard - inspiration for the design
Inspired by the moodboard I decided to go for a classic style, inspired by the tradition of print, adding newly created illustrations. For now I drew them myself, inspired by some of the pictures of the moodboard, but I imagined it could be different illustrators taking a turn each year. I kept the bright red that is currently the event’s logo and added soothing pastel colors to contrast.
Style tile for the responsive website
Step 3: responsive screens
Designing for mobile first, I designed the following templates: the home screen, section screen (‘Meet an author’), an individual content page (‘Author profile’), the burger menu, and finally the page containing practical information about the event.
Mixing a sober and classic style with the illustrations, I wanted the site to appeal to any person attracted by children’s books - as the site looks a bit like a book, too.

After the mobile screens I translated the site into a simple desktop layout:
The desktop design gave the possibility to work a bit more with the little illustrations and animate them:
The Event
The Salon du Livre et de la Presse Jeunese is an annual event that takes place just next to Paris. It’s the main event of the children’s book sector in France and very well known amongst the in-crowd. It hosts a very large audience, reaching from high brow editors, authors to teachers and librarians and ultimately: children.
The current event website uses a lot of insider jargon and is not clear at all for someone who is not familiar with the usual organisation of the even (like me, just a few months ago).
Therefore, the goal of this mission was:
Create a responsive event website that truly engages the broad audience of the children’s book fair
This is an entirely self-run project that lead to a fully functional design proposal.
The Mission
“How can we engage a broader audience for the
France’s biggest children’s book fair?”
February 2020 - 1 week
Salon du Livre et de la Presse Jeunesse
AN EVENT SITE PROPOSAL
Responsive webdesign - illustrations
Website, design, content & illustrations © Julia Fortuin - all rights reserved
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